While the colors red, white and blue have been used on campaign buttons for over a 100 years, Jimmy Carter campaign buttons are known for their distinctive green and white coloring. The green coloring was used on the campaign's buttons, posters, bumper stickers and pamphlets to reinforce Carter's heritage as a peanut farmer.
Little known outside his home state, Georgia Governor Jimmy Carter declared that he was running for President of the United States on December 12, 1974.
Campaigning tirelessly through the state of Iowa, Carter stunned the political establishment when on January 16, 1976 he won the Iowa Caucuses. Carter soon followed that with a win in the all important New Hampshire presidential primary on February 24, 1976. So began a steady series of primary wins which by June of that year would insure Carter’s nomination for President of the United States at the Democratic National Convention held in New York City in July of 1976.
Strongly emphasizing his rural roots and Washington outsider status, the Carter campaign after adding Walter Mondale as vice presidential running mate continued to use green and white coloring on all presidential campaign items.
During the fall campaign, Carter would debate then President Gerald in four television debates. The key debate would be the second one on October 6, 1976 when President Ford stated that "There is no Soviet domination of Eastern Europe."
This gaffe would follow Ford through the rest of the campaign and conclude with Jimmy Carter being elected the 39th President of the United States on November 2, 1976.
After four tumultuous years, President Carter would continue with his signature green and white colors for his 1980 re-election campaign.
However due to a combination of high interest rates , high inflation and a protracted hostage situation at the U.S. Embassy in Iran, the green and white colored Jimmy Carter campaign buttons not longer held the magic they once did.On November 4, 1980 President Carter lost his bid for re-election, and Ronald Reagan was elected the 40th President of the United States.
Carter marked a milestone on September 8, 2012 when he surpassed Herbert Hoover for the longest ex-presidency at 11,544 days and counting.